BARRETT, EJ Arts provide a pathway for communities to not just dream bigger, but experience alternatives. Regular engagement in creative pursuits is necessary for our district to be able to flex and build those creativity muscles, in order to foster the problem-solving skills that are going to be necessary for a rapidly changing future. Some of the most powerful art comes from oppressed communities. This avenue for communication from within struggling peoples to the outside is a vital connector in our broader community, sharing stories and providing opportunities to foster empathy in an increasingly divided society. But also, the arts are vital and necessary component of our economy. There are almost 118,000 people primarily employed in the creative sector in AoNZ. That’s a sizeable workforce, meaning arts aren’t fringe, but core. Preference should be for spending public funds on local creative where possible, while still ensuring that we maintain an environment that entices international expertise to the district, in order to elevate the entire local creative sector.

BENNETT, Sam Quite simply the role of arts, culture, and creativity not only locally , but regionally , nationally and indeed globally help from the very people we are - our communities are reflected in arts, culture, and creativity and the arts are us ! What I know as proven fact is that the economic and well-being impact reports that NPDC receive all indicate significant financial returns to our communities of interest and although social well-being ( The Vibe as I see it ) can be hard to measure but our people tell us that they support our arts et al. in all its forms. As the new Mayor and or returning District Wide Councillor I pledge my unequivocal support to all thing's arts, culture, and creativity so we can move forward together as The Accessible Lifestyle Capital of New Zealand. He waka eke noa - we are all in this together!

BROOKING, Jeremy Exceptionally unimportant while core services fail to be delivered at affordable prices.

BROWN, Gordon Travis I support the arts, culture and creativity as being a part of a vibrant NP District. As a former member and chairman of the NPDC Creative community Working party we gave out thousands of dollars and accept that is part of the rich tapestry that makes New Plymouth a special place.

CLINTON-GOHDES, Amanda I see arts, culture and creativity as vital to our District. New Plymouth is known for its vibrant arts scene - from Len Lye Centre, to the various arts festivals and trails, to our theatre scene, and everything in between, the arts are a key part of attracting people to our district, and keeping talented people here. It also adds immeasurably to the wellbeing of our people, by providing an environment that values our peoples' immense talents, growing connections and understanding, and sometimes challenging us to think about things differently. All of this is crucial to a healthy vibrant district, and will become even more so into the future.

CUMMINGS, Ian The arts bring a lot to a place — they make it more vibrant, more interesting, and help connect people and bring energy to a community that can really lift people’s spirits. It also plays a part in the local economy and tourism. People want to live and visit places that feel alive and have something unique to offer. That’s definitely something New Plymouth already has going for it.

FRANCIS, Steve The role of arts, culture & creativity are very important. As we need exercise or sport for our bodies, we need the arts for our soul and our mind, as well as our economy via tourism, etc. In addition, stimulating our creativity is an important part of education, both for our tamariki & rangatahi, in schools, tertiary education, as well as live-long learners. Many of us look to the arts, music, culture and creativity to bring joy to our lives. In Taranaki the Art Trail, galleries (like GBAG & many of the private ones), and other events are key aspects of our social lives, culture and economy, drawing tourists to our region as well as from within.

GOODIN, Teresa I am very pleased that Creative Taranaki have surveyed candidates on arts, culture, and creativity. Thank you for the opportunity to share my views on something that I feel very passionate about. I have a Bachelor of Fine Arts, I’m an artist, a former gallery owner and I have worked in the Arts and Culture sector as an Event Coordinator, Project Manager and Arts Administrator. I have a deep appreciation for the arts, culture and creativity, I believe they enrich individual lives and our communities in multiple ways including; 1. Identity and Social Cohesion. I believe the arts, culture and creativity help shape our identity as a district and promote social cohesion by bringing together people to connect across generations and cultures. Arts and culture also contribute to a sense of pride and is a meaningful way for our community to tell stories and celebrate our heritage. Our cultural assets help to differentiate us from other provincial centres and attract visitors, new residents and investors who are looking for a vibrant and attractive place. 2. Personal Wellbeing & Development. I believe participating in the arts enriches people’s lives on many levels. Creative expression nurtures wellbeing by reducing stress, anxiety, and depression and it supports mindfulness, healing, confidence and emotional expression. For young and old, arts, culture and creativity supports learning, critical thinking, self-discovery and life-long growth. Personally I found the years I spent studying at art school to be some of the most enriching and fulfilling years of my life and for almost 30 years creating art has been a significant aspect of my own healing, self-discovery and growth. 3. Economic Growth and Innovation. I believe arts, culture, and creativity are a key driver of economic growth and innovation for our District. Our galleries, museums, festivals and cultural events attract high value visitors and tourists to our district, injecting new money into our economy. Arts & culture create jobs directly (gallery staff, event staff, arts educators, performers, etc.) and indirectly through hospitality, retail, transport and accommodation. There are also many small businesses and self-employed creatives whose livelihoods depend on the arts and culture. Our vibrant arts scene and world class institutions attract and retain creative talent to our district, promoting innovation and strengthening our economy. 4. Inspiring and Uplifting Community. I believe creative expression can inspire hope and helps people envision a better future. The arts can play a vital role in urban regeneration and can positively transform public spaces. Shared creative experiences bring people together across cultures and generations, fostering empathy, connection, collective energy and celebration.

IRVING GEORGE, Moira We have many great artists in New Plymouth and creativity is an essential part of who we are. I am a member of the Taranaki foundation and the recent 10 year anniversary event with the amazing NZSO was a true privilege to attend. The latest Berl report supports the fact that art does contribute economically. I can never be an artist but I admire the thought and feeling and sense of who we are that goes into every piece and I am proud to have Alby Carter, John McLean, Faye Looney, Che Rogers and other local artists giving my home a real connection to where I live.

JOHNSTON, Ross As the ying is to the yang, one does not exist without the other, the arts, creativity and cultural sector provides balance and perspective to the everyday functional lives of the working community, adding dimensional aspects often overlooked by more purely functional processes, whilst contributing real value along the way from which functional value is derived in terms of wellbeing, economic opportunity and community cohesion. New Plymouth has, and Taranaki has, a strongly recognised creative, artistic and cultural community both nationally and internationally. Enhancement and further development of this sector requires an innovative and collaborative approach from a Council which is prepared to extend considerations beyond the accepted norms; just like the creative sector does.

MACKIE-HUNT, Lani I see arts, culture, and creativity as vital tools for shaping the future of New Plymouth District, because they connect us back to our identity, our whenua, and our people. My work with our whare kore community has shown me just how powerful creativity can be. When people are struggling on the streets, often cut off from whānau and opportunity, giving them a space to create, to express themselves through music, carving, painting, kapa haka, or kōrero, restores dignity and hope. For our communities, it means connection — art and culture bring us together across backgrounds. For our economy, it means growth — creativity attracts visitors, builds local enterprise, and keeps our stories alive in ways that are unique to Taranaki. And for wellbeing, it means healing — because art isn’t just about beauty, it’s about survival, resilience, and giving people a voice when the system has left them voiceless. That’s why I believe supporting arts and culture isn’t an “extra” — it’s part of addressing homelessness, mental health, and community wellbeing. It’s how we remind our people that they matter and they belong. Arohanui

MOEAHU, Dinnie Arts, culture, and creativity shape who we are and where we’re heading as a district. From WOMAD and the Govett-Brewster to Te Whare Hononga and our vibrant marae, they connect us, grow our economy through tourism and jobs, and give our communities pride and belonging. Creativity also strengthens wellbeing whether it’s local music, kapa haka, or community theatre, it brings people together and we definitely need more of that in the world right now. Investing in the arts means investing in a thriving, inclusive district where our heritage and innovation walk hand in hand.

PARKER-BISHOP, Jane Elizabeth In the North Ward, creativity is part of daily life - from kapa haka in our kura to murals that tell local stories. Arts and culture build pride, bring people together, and support wellbeing. They are also an economic driver, creating jobs, attracting visitors, and setting New Plymouth apart nationally.

SOLE, Adrian A community is poorer without these things woven into its DNA. They add richness and vibrancy — sometimes tangible, sometimes simply felt — but always shaping the spaces we live in for the better. The economy also benefits directly and indirectly, whether through facilities like the TSB Showplace and the Len Lye Centre, or events like WOMAD that draw visitors and spending into our district. For example, when the Len Lye Centre was being built, Melanie and I purchased a theatre seat. Was it our personal passion? Not necessarily. But we clearly saw how New Plymouth would benefit from this investment, so we chose to support it financially. For us, it was about backing something bigger than ourselves — because when our community thrives, we all thrive.

TONKIN, Craig Arts and culture are an important part of a community and should be embraced. I have been involved in many shows throughout the years in New Plymouth.

WOODWARD, John Arts and creativity are at the heart of a vibrant community – they bring people together, attract visitors, boost wellbeing, and strengthen our economy. I see them as essential to shaping a district that is proud, connected, and future-focused.

↑ Back to top

BARRETT, EJ I'm interested in moving away from competitive grant funding structures and into stable, long term community funding systems instead I'm interested in investigating what it would take to create a community owned studio with easels and an art supply library for local creatives to access I'm interested in further funding the Design Lab at Puke Ariki, to include more resources like a sewing machine, overlocker, badge maker, stamps, guillotine, 3D printer pens, a vinyl printer etc, and better promote this public makerspace Partnering with iwi & hapū, as well as Rainbow, youth, disability and other community organisations makes sure that the diversity of our district is reflected in our creative community.

BENNETT, Sam In my view The Long-Term Plan 2027-2027 is the critical watershed moment in our NPDC history that I will lead as the new Mayor and I will influence and include, with the support of the newly elected councillors and communities of interest, proactive visionary strategies and priorities that we must plan, fund and imbed for the next decade. Not to do so would be a travesty for our community and that travesty won't happen on my watch. We either plan to succeed or we plan to fail - I chose the former!

BROOKING, Jeremy Ensuring funding of the arts, is not the job of a ratepayer. If your creative sector cannot fund itself at the same time pensioners are needing to sell their homes to afford rates, then your sector is flawed and need reevaluate its own value to the district. Additionally the questions asks what id support but provides nothing for me to support. So based on you providing me nothing to support, I support nothing.

BROWN, Gordon Travis The Govett Brewster and Len Lye Centre are nationally known and should be promoted. But, like every other aspect of council spending, their overheads could easily be reduced. They are not immune from careful budgeting which applies to every aspect of NPDC.

CLINTON-GOHDES, Amanda In the current environment, funding for what some view as 'nice to haves' will be under threat from some candidates. I hold the opposite view - the arts are essential, and in times of economic hardship, funding of the arts is an investment in our community, our economy, and our recovery. I fully support Council's current role in supporting Creative Taranaki, TAFT, the Art in Public Places Trust, facilitating Creative NZ grants, and supporting other community events. I have been a strong supporter of the new Art in Public Places Strategy and would hope that would lead to further visibility of local art by local artists right across our district. I would be keen to explore other barriers and opportunities in the sector, and what Council could do to further support. Two opportunity could be to review Council event hire fees for local artists and/or community groups, and reducing barriers to using public spaces for events.

CUMMINGS, Ian I'm not in favour of spending increases or growing Council’s footprint — but I do support smart, practical ways to help the arts sector do well. Some things I’d back include: • Making it easier to use public spaces and facilities • Cutting red tape where possible • Encouraging local businesses to get behind projects I’d like to see more focus on enabling people to create and collaborate without needing ratepayer funding. Creativity thrives when people are free to get on with it.

FRANCIS, Steve Current existing grants (Creative Communities) support the arts. NPDC can play a role in supporting those organisations in the sector to put on events, amongst other things.

GOODIN, Teresa 1. Advocacy for the Arts. I will advocate for the creative sector and the benefits of arts, culture and creativity in promoting social cohesion, personal wellbeing, economic growth and hope for a better future. I have noted that many candidates running for council are advocating for rates caps and getting back to basics, which often means reducing expenditure on arts and culture. There has always been loud and vehement opposition to the Len Lye Centre/Govett Brewster Art Gallery and a lack of appreciation for the arts in our community. I think the creative sector needs to become just as loud, and proud, to counteract the anti-art sentiment in the community. I will be a strong voice for the arts and will ensure that we celebrate our creativity, showcase local talent, and defend the art and cultural sector as essential to our community’s identity, wellbeing and prosperous future. 2. Cross-Sector Collaboration. I support cross-sector collaboration between the arts sector and other sectors of the community. Working as the Glass Project Manager in Whanganui I saw first hand the benefit of cross-sector collaboration during the Wanganui Glass Festival, how synergy between the arts sector and the retail sector re-vitalised the central business district, increased sales and opportunities for artists, and how the arts can draw high-value visitors to the regions. As the Glass Project Manager I worked with glass artists, local businesses and institutions to put Whanganui on the map as a centre of excellence for Glass Art. I coordinated the first Whanganui Glass Festival. The highlight of the festival was 'Glass on Mainstreet'. Mainstreet businesses offered glass artists their windows for two weeks to showcase their work to the public. It was a great success, bringing a significant amount of visitors to town, revitalising the Main Street and increasing sales and opportunities for the glass artists. Outcomes for the artists included: 68% of artists reported sales during the Festival; 71% of artists were approached by galleries throughout New Zealand who wanted to exhibit and sell their work; 24% of artists were approached by private collectors interested in buying their work; At least two artists received private commissions; and new opportunities included Glass exhibitions in Hawkes Bay, Taupo and Christchurch. The Festival recorded 3000+ visitors at the Mainstreet Glass Festival Info Centre over a two week period. 34% of visitors surveyed were from out of town. 45% of visitors from out of town said they came to Whanganui especially for the Festival. The Sarjeant Gallery saw a 37% increase in visitors compared to the same period in the previous year. The total financial impact of the two-week festival for the local economy was estimated at $150,000. This is the kind of cross-sector collaborations I want to champion in our District. I can imagine similar collaborations revitalising the CDB and other public spaces throughout the district. 3. Promote Opportunities, Excellence & Innovation. I support opportunities for local artists to exhibit or perform in the District, particularly at the highest level alongside international and national talent. In negotiation with organisations I would advocate for a minimum quota of local artists/performers at events like WOMAD, Festival of the Lights, Taranaki Arts Festival and at the Govett-Brewster Art Gallery/Len Lye. I would also advocate for these opportunities to be open to all local creatives through a public and democratic submission process ensuring that all artists and performers in the District have the opportunity to present their work at a high level. I am particularly interested in exploring the possibility of the Govett Brewster Art Gallery/LenLye Centre hosting a Contemporary Art Prize for local artists similar to the Whanganui Arts Review, which is a democratic, inclusive, and community-facing exhibition. It's main purpose is to uplift and support artists and it features a privately sponsored $10,000 Open Award and the winning artist gets a fully supported solo artist showcase at the Sarjeant Gallery, complete with curatorial mentorship. Not only would a Contemporary Art Prize encourage innovation and excellence locally, it would attract more artists to the District, as well as increase the gallery's relevance and support locally. Councils are under increasing pressure from the public and the current government to focus on the basics and cap rates. The arts are often seen as ‘wants’ rather the ‘needs’ by the wider community and are the low hanging fruit when councillors want to cut budgets. By giving local creatives opportunities at council funded events and institutions, it not only has the potential to save money (e.g travel, accommodation etc) it can help justify arts expenditure in a provincial political environment.

IRVING GEORGE, Moira I understand that making a living from producing beautiful art is not easy. At present as I understand it a lot of funding is project or short term based which makes it difficult. I see that Creative Taranaki has a strong focus on building capacity and promoting artists and there is a role for council to be more active in its funding and grants sector. There are of course restraints at present due to the ever-increasing rates burden.

JOHNSTON, Ross The following strategies may have merit: (a) (i)allocation of space at the LLC/GBG (Gallery) for local artists to display their work and provide exposure so that their in person and online sales are enhanced. (ii) improve the range of literature and products for sale at the Gallery by expanding beyond the current quite limited “Len” centric or captured themes found therein. This needs to have broader appeal and a stronger educational aspect at prices affordable to many. (iii) expand the current tutelage/ workshop opportunities at the Gallery. Currently Tickets for ration are available but quite expensive at $73 each. (iv) explore commercialising the operation to a certain extend, so reducing the cost burden on the ratepayers. The Gallery costs a lot to operate and may benefit from expanding beyond a “museum” of sorts to becoming a centre for local creativity. It is a magnificent building, somewhat under-utilised by the local arts/ creative community. (b) ongoing Council support for the performing arts. The quality of performance by local players and their productions is outstanding. (c) a blue sky vision starts with nil effluent discharge to water, the rotational (periods of spelling to prepare for harvest followed by post harvest spreading) spreading of the treated products on land which grows trees, natural fibres (Harakeke probably the best choice) the mid term development of a fibre industry and a long term development of hard wood products industry, and potential harvesting of traditional Tangata Whenua Kai ( Kererū, et al, requiring regulation offering exclusive rights- consistent with Te Tiriti) the long term development of an indigenous based tourist industry. A lot of dots to join, agreed but consider: (i) plastic is choking the planet while we are fixated on climate change. The development of a natural fibre industry must emerge as we can no longer accept plastic pollution in our environment. Becoming a leader in this multifaceted space could define our District and offer much to the creative space A challenge/wero well worth exploring. There is currently research going into plastic packaging replacements. (ii) local maps Taranaki shows many Wahi Tapu sites, each with a unique past and a story to be told. Development of a tourist industry requiring exclusive and full participation of Iwi and Hapū to bring to life and enhance the cultural taonga they possess, harnessing the natural fibres, traditional kai, crafts, medicines and performing arts. In short a high class, high returning pono/authentic Marae based experience. There is so much history, skills, methodologies long swallowed which if fully rejuvenated can offer great mana and employment to locals and the wider community . Why is Rotorua the only place where tikanga Maori allows this ?

MACKIE-HUNT, Lani For me, sustainable funding and opportunities in the creative sector can’t just be about big galleries or events — it must reach our grassroots, our rangatahi, and our whare kore community who need it the most. I would support strategies that: • Open up spaces — making sure community halls, marae, and even unused buildings can be opened for creative use, so artists and our most vulnerable have somewhere safe to create and share their work. • Fund people, not just projects — too often funding is short-term and piecemeal. I’d push for longer-term investment into our creative practitioners and community leaders so they can build sustainable programmes. • Link creativity to wellbeing — I’ve seen firsthand how art, kapa haka, music and tikanga can heal and uplift our whare kore. I would advocate for cross-agency funding where health, housing, and arts budgets overlap to support these outcomes. • Support rangatahi pathways — creating training, apprenticeships, and paid opportunities in arts and culture so our young people see a future in it, not just a hobby. Sustainable funding isn’t about handouts — it’s about recognising that our creativity is part of our economy, part of our identity, and part of how we heal as part of the district.

MOEAHU, Dinnie I’d support long-term, sustainable investment in our creative sector by: • Securing stable funding through partnerships between council, central government, and private sector to reduce reliance on one-off grants. • Investing in infrastructure like performance spaces, galleries, and digital platforms so creatives have the tools to grow and share their work. • Expanding opportunities through education, festivals, and residencies that nurture local talent and attract visitors. • Embedding arts and culture into district planning, ensuring creativity is recognised as a driver of both economic growth and community wellbeing.

PARKER-BISHOP, Jane Elizabeth To thrive, the sector needs: • Partnerships between NPDC, funders, iwi/hapū, and Creative Taranaki to secure long-term investment. • Infrastructure that provides accessible venues and spaces across the whole district, not just the city. • Fair funding frameworks so grassroots groups have equal access to support. Even in tight budgets, arts funding should be protected because it underpins community wellbeing.

SOLE, Adrian For me, the priority is ensuring any proposals for funding, infrastructure, or new opportunities are backed by a strong business case. If the benefits for the community stack up, if it’s affordable, and if it aligns with our long-term planning, then I would support Council playing its part. My approach is about making sure investments are sustainable and deliver real outcomes for both the creative sector and the wider district.

TONKIN, Craig In this world of user pays there would have to be onus on the productions to be self funded however there should be money available to help grow opportunities.

WOODWARD, John We need a balanced, fiscally responsible approach that supports our creative sector while managing ratepayer burden. That means smarter use of existing facilities, stronger partnerships with business and community, and ensuring investment delivers real value and access for all.

↑ Back to top

BARRETT, EJ As an artist, and someone who is deeply connected to the arts sector, I am interested in strengthening relationships in this sector. I intend on acting as a conduit, a community connector, to resources and opportunities within and beyond our district.

BENNETT, Sam My key point of difference as Mayor is that I am unashamedly an Enthusiastic and Passionate Champion! I know people value that skill in me as a person. We need a Mayor that is loud and proud and not shy of telling the world just how dam great we are. Thats what I will be doing - from the highest tree possible people will hear our collective voice in this space! I am not the expert in all thing's tourism innovation and indeed creativity, I do not claim to be the smartest person in any room and I don't need to be , my superpower as a leader is to identify smarter people and key organisations that know much more than me in this space - set the plan, strategy, priorities and vision together, provide autonomy and just let them get stuff done. Thats how I rock as a Leader - as your new Mayor come October 11th 2025.

BROOKING, Jeremy What? Championing the arts??? I would be a REPRESENTATIVE of the constituents of my ward. Not the arts Not my opinions Not your group I would be nothing more than a champion for the constituents desires in the ward. If they desire you get funding, then sure. But we elect representatives not leaders, it seems many have forgotten that.

BROWN, Gordon Travis The NPDC supports a number of initiatives from Womad through to the festival of arts, Rhodo Festival etc. They bring in much needed visitor numbers and bring much happiness and pleasure to thousands of locals. A good community has something for everyone! Start-ups need to be encouraged and supported.

CLINTON-GOHDES, Amanda I would continue to attend and promote a wide range of creative events and projects as I have consistently done through my two terms as a Councillor, advocate to maintain levels of funding, and explore other opportunities. Those opportunities might include working with Venture Taranaki to build on the work that has been done in recent years to promote a cross-regional arts trail, and building national profile of our arts festivals and events. Perhaps there is also some work to do in specific messaging around New Plymouth District being a rich in creative talent, with much to see and do.

CUMMINGS, Ian I think New Plymouth already has a creative reputation — thanks to the people here, not the Council. What Council can do is make sure it’s not getting in the way.

FRANCIS, Steve Connect with the likes of Creative Taranaki and ask them what they need to flourish

GOODIN, Teresa 1. Arts & Cultural Tourism I will champion the arts as a key economic driver for our present and future economy. I know first hand how the arts and cultural sector contributes to tourism for the New Plymouth District and the region. During the 5 years I was involved in running LUMEN Gallery in Tataraimaka, and as a participating artist in the Taranaki Arts Trail, the majority of visitors who visited the gallery and my studio were from outside the region. The latest BERL report on the Govett-Brewster Art Gallery/Len Lye Centre establishes the arts and culture sector as a key driver in tourism and our local economy. The report found that the gallery welcomed 79,000 visitors in 2024/2025, with nearly 22% of them travelling from outside the district. This helped to deliver $13.7 million in gross domestic product (GDP) and supported 153 full-time equivalent jobs at businesses across Taranaki. For every $1 in rates funding the Council spends on it, it generates about $2.70 in GDP back to the wider region. When compared to the 2016 BERL report on the Govett-Brewster Art Gallery/Len Lye Centre, we can see a large increase (+145% GDP, +48% FTE) in measured economic contribution and jobs over the past decade. I believe the creative sector holds great potential for the New Plymouth District and I think it can be a key driver of economic growth as we transition away from oil and gas. If we back the arts we can expect to see more gains for our community in the next ten years. When I lived in Whanganui I also coordinated the Summer School of the Arts. It was a very popular event that drew approximately 100 adult students from all over New Zealand for 7-day intensive workshops with artists. This is the kind of high-value and largely self-funded event that I would support establishing in our district to support professional development in the creative sector, attract visitors and bring new money into the our economy. 2. Arts-Led Urban Regeneration I will champion arts-led urban regeneration to breathe new life into our city’s spaces and town centres. Around the world, urban regeneration through the arts has proven to revitalise underused areas, attract investment, and strengthen community pride. I believe it has the potential to do the same for the New Plymouth District. I support public art, murals, and creative projects in public spaces to transform streets and urban spaces into vibrant destinations. I support Street Art Festivals in the city centre to increase public art, attract cultural tourists, inspire locals and increase foot traffic in the CBD. I support more public art outside of New Plymouth, including Waitara, Bell Block, Inglewood, Oakura, Okato and smaller rural communities. I support partnerships with mana whenua so public art reflects the stories, whakapapa, and cultural heritage of this land, ensuring Māori identity is visible and celebrated in our shared spaces. I also support the participation of youth and elders in public art initiatives ensuring that we have intergenerational engagement. I support repurposing older buildings as galleries, studios, and performance venues while creating affordable spaces for artists, drawing visitors and new businesses to our town centre. During major events artists could use empty retail spaces in our CBD as pop-up galleries, attracting out of town visitors to the central city. Vitalise the CBD after business hours with street performances and installations in empty shop windows, helping to boost the hospitality sector. I would also support recognition and promotion of a ‘Creative Quarter” in Devon Street West, including the creation of a self-guided online tour and map to draw foot traffic to this area of the city. Investing in these initiatives will not only beautify our city but also stimulate local business growth, draw visitors, increase opportunities for local creatives and position New Plymouth as a creative centre nationally. 3. Attracting and Retaining Talent I will champion New Plymouth’s reputation as arts and cultural centre and encourage the council to make decisions that support our reputation and brand so that we can attract and retain creative talent. In 2023 I was invited as an Emerging Leader to attend the Leaders Forum, a national conference organised by the Knowledge Wave Trust. At this forum I had the opportunity to meet Professor Richard Florida, whose work focuses on cities, urban regeneration, and how culture and creativity drive economic growth. In his book ‘The Rise of the Creative Class’ he proposes that a new socioeconomic group, the Creative Class, will be the key driver of economic development in post-industrial cities. He defines this Creative Class as creative professionals whose work involves problem-solving, innovation, or creative expression including scientists, engineers, educators, artists, designers, writers and tech workers. By investing in our arts and cultural sector we will attract and retain talent to our District, the kind of professionals who drive innovation, urban regeneration and economic growth. Regions that undervalue culture and creativity struggle to attract and retain such talent. New Plymouth must continue to invest in arts, culture, and creativity to remain a place where people want to live, work, and play.

IRVING GEORGE, Moira I want to see New Plymouth grow a central heart, urban vibrancy, and bring the people back to the city. I think art, live music, galleries and festivals make a city more attractive to live in and we need people to want to stay and help grow our economy. I also believe that being involved in the arts strengthens communities. We have Len Lye and GB but we should be using more local art as an adjunct to that. While they are nationally recognised institutions I would like to see a greater promotion of our local artists. Thank you for the opportunity to answer these questions. As a first-time candidate for district after 12 years on Regional council, I am coming to understand what a complex business it is, I simply do not have all of the answers at this time. But I am working hard to grow my knowledge.

JOHNSTON, Ross All of the above. (See his responses to Questions 1 & 2) Losing artistic talent because of a lack of proper public forum is a waste. The LLC/GBG is a possible venue. Council has (popularly for some about so for others) signed off the redevelopment of the West End precinct. The time is now to capitalise on this development. Furthermore the redevelopment of the Huatoki River precinct has opportunity for a collaborative approach with Council and the artistic/ craft Community and the wider Community. The touristic concept requires extensive hui/ consultation and identification of the benefits for the entire community. A completely circular and sustainable economic model which provides meaningful employment, a colourful tapestry of art and craft starts with defining vision, accepted by all stakeholders and requires a good deal of kia kaha to achieve. Together we can do better. To be clear, my candidacy is predicated upon a slogan , “we can do better”. I have a farming background, have sound financial management, extensive governance experience and have represented community bodies for most of my life. The only caveat to some of the aspirations outlined above is that we as a council must do much better with management of Capital Works programs (see Deloittes audit 2022 and Council audit June 2025), or there will be little surplus cash for anything other than basic services and essential infrastructure upgrades. The challenge is to work as part of a team which ensures performance of the “ boring” but essential upgrades does not wildly exceed publicly gazetted costs. The Long Term Plan budgets offer a challenging rise in debt over the medium term, however the plan is achievable and service provision sustainable. The debt loading and rate increase drop markedly post the medium term once the essential work is completed. Keeping very close to the plan is paramount or any glossy plans will not fly by necessity. Ratepayers property and the rates charged against them are the only security Council has, so yes, the yang is as important as the ying, as the glove needs to fit the hand.

MACKIE-HUNT, Lani I would champion New Plymouth as a creative district by making sure creativity is not limited to galleries and festivals, but flows into our everyday spaces — our marae, our streets, and even the places where our whare kore sleep. Creativity should be visible and accessible, not hidden away. We have an opportunity to position New Plymouth nationally as a place where culture and innovation walk side by side — where tūpuna knowledge meets modern design, where kapa haka, carving, and weaving stand alongside film, music, and digital art. That attracts tourism, builds local pride, and opens doors for economic growth. Most importantly, I see creativity as part of community development. When we empower our people — including our homeless, our rangatahi, and our kaumātua — to express their stories through art and culture, we create a unique identity that no other district can copy. That’s how New Plymouth can stand out across Aotearoa and the world.

MOEAHU, Dinnie I would champion the district as the creative capital. We have some of the most prolific creative minds, artists, musicians, festivals, and venues at our doorstep. We should be celebrating our creative sector by showcasing our unique mix of heritage and innovation within Taranaki.

PARKER-BISHOP, Jane Elizabeth I would champion a district where creativity is visible in everyday spaces and celebrated on national stages. While flagship events like WOMAD have faced real challenges under budget pressures, it’s important we continue to support both large and grassroots festivals that showcase our culture and attract visitors. That means backing events that connect people, investing in public art that reflects both Māori and settler heritage, and supporting creative industries as a source of innovation and youth opportunity. Creativity is also a tourism strength. People come here not only for the mountain and sea, but for our galleries, music, and stories. By investing wisely, we can grow resilience, vibrancy, and prosperity through the arts.

SOLE, Adrian While I wouldn’t position myself as the lead driver of the creative sector, I absolutely support it as part of what makes our district unique and attractive. If there are opportunities to strengthen how arts and culture contribute to local development, tourism, or innovation, I would welcome being part of those conversations and ensuring Council provides the right environment for them to flourish. My focus would be on championing what already works well, being proud of the creative strengths we have, and making sure they’re supported in a way that’s sustainable and affordable for our community.

TONKIN, Craig We have great venues available so as long as these stay available and also look for new opportunities.

WOODWARD, John I would champion New Plymouth by promoting our talent, events, and spaces as part of our district’s identity. The creative sector can drive tourism, innovation, and local pride – and by listening to and working with creatives directly, we can showcase New Plymouth as a leader in arts and culture across New Zealand.

↑ Back to top

For reference, the 3 questions were:
1) Role and value of arts/culture/creativity for New Plymouth District.
2) Strategies for sustainable funding, infrastructure, and opportunities.
3) Championing the district creatively within Taranaki and nationally.

MARRA, Peter Tēnā koutou Creative Taranaki , I am standing for Mayor of New Plymouth + Kaitake Ngamotu ward. I am a member of Screen Rights Australasia. I am aware of funding in Australia that can be allocated to Aotearoa NZ storey tellers, visual artist. I would like to see the NPDC set up a partnership fund to support Creative Taranaki members as well as other emerging storey tellers, visual artist. From experience I know if you apply for funding with another organisation offering support one is more likely to succeed in applying for funding. This can lead to other collaboration and work for editors, sound engineers etc etc. I would like the NPDC to offer more venues and promotion of a local Artist and an Arts Trail. Based on a recent visit I feel Whanganui is ahead of New Plymouth in this respect Ngaa mihi Peter Marra former member of Screen Directors Guild of NZ, UNICEF awarded finalist for the Child Rights Award Asia Pacific region TV 2008, Current Member of Screen Rights

MOEAHU, Peter I am standing for the NPDC Māori ward because my culture and art hold intrinsic value for me, giving me a deep sense of purpose and pride. We only need to reflect on the incredible success of the recent Te Matatini Festival; its economic and cultural impact was felt not only in our district but across the entire region. It showed us the power of culture: its ability to unite, to inspire, and to uplift. Maori culture, in particular, has become deeply ingrained in the very fabric of our lives. From the rugby fields where haka echo with pride, to our schools where kapa haka groups flourish, our culture is alive, vibrant, and shared. Culture raises morale. It strengthens character. It provides beauty and meaning that otherwise would remain unseen. Culture and art are the lifeblood of humanity. Without it, we would be like wanderers in a barren desert, searching for purpose but finding only emptiness. Culture is not a luxury. It is not a “Nice to Have,” as some aspiring councilors might suggest. Culture is essential. It is what awakens our creativity, fuels our artistic expression, and gives our lives true purpose. As a councilor, I will advocate for the retention and support of the Taranaki Arts Festival Trust, the Creative Communities Advisory Committee, and the Arts in Public Places Trust, ensuring they are backed by specific, budgeted council funding. Iwi across our rohe are already leading the way, using art to differentiate, to innovate, and to tell our unique stories. Ngāmotu House and our housing developments are just one shining example. These projects remind us that art and culture are not only for today, they are investments in our future identity. I stand for creativity. I stand for art. I stand for culture. Because when we celebrate who we are, we uplift everyone. Together, we can make Taranaki a place where culture and art thrive, creativity flourishes, and people feel truly at home. No stress, Vote yes to keep Māori wards. Art for you, Vote Moeahu

SUTHERLAND, Sarah Ruth I believe the creative sector is absolutely vital to the vibrancy of our district. Arts and culture are an integral part of making this place not only enjoyable to live in but also an essential part of our visitor attraction. The challenge is to convince the wider voting community that these are not “just nice to have” but essential for making life worth living. In New Zealand, the longest-serving culture war has been the “Anti-Art” movement, which views fine arts as elitist. This sentiment is evident in some candidates’ attacks on the Len Lye Centre and Art Gallery. However, the same people likely enjoy the Festival of Lights, the Te Rewa Te Rewa Bridge on the coastal walkway, or attending local productions at the TSB Centre like Chicago. Of course, we all have different tastes. I understand the concern about “wasting our precious rates.” We must be careful not to spread funding too thin and avoid creating a “them and us” mentality, even when using the phrase “creative sector.” However, I have personal experience that creative people, such as sculptors, architects, musicians, and others, approach the world differently and help us see things in a new light. I believe good architecture can contribute to healing the rift. The new Toi Foundation building and the new facade of Ngā Motu House are truly lovely examples. One of my campaign catchphrases is “Beauty and design matter, don’t settle for ugly,” and this emphasises the importance of art. In fact, it shouldn’t surprise us that work from Māori, the indigenous people, resonates well in this Taranaki Whenua.

VICKERY, Bryan When I came to New Plymouth in 2000 to work as a Newstalk ZB journalist Taranaki had a reputation for being a cultural backwater. Some elites trumpeted the amazing Govett Brewster Art Gallery and the Len Lye collection and legacy, but in the main the district had an underwhelming reputation for culture and events. Destination Taranki led by Irena Brooks in 2002 commissioned a professional survey throughout NZ how Taranaki was perceived. The cruel feedback: Taranaki was predominantly cows, wet and windy weather, we had a cute mountain, and the people were friendly. It was like living in NZ in the 1960s. Since the inaugural Womad of 2003 and the filming of the Last Samurai our district has a reputation for being a happening place. There's been a profusion of BERL economic impact studies showing that cumulatively artistic cultural events probably contribute more than $100m per year. And while the Len Lye Centre and the Govett Brewster have a headline operating expense of around $6m per year, it directly generates around $3.4m per year in direct income. As a journalist I have done countless news stories about the indirect economic benefit of the Garden Festival, the Festival of Lights, the Pop Up Winter Festival, Womad, Americarna etc. Then there's the intangible benefits: the vibe, the perception that NP is now an amazing place for eateries and live entertainment, especially in the West End Precinct. I have also done numerous videos interviews promoting singer song writers and repertory plays. I don't have time to reference that every NPOS musical show attracts hundreds of people from out of the province. So in short, Taranaki punches above its weight with respect to the creative arts, but this is not reflected in the funding it gets from council etc. In terms of its future, it has unlimited potential with a weak economy being the handbrake. As a media person with a not-for-profit media platform and an incumbent NPDC councillor who is supportive of the arts I am well placed to advocate for the arts and culture. A perusal of Bryan Vickery Media Taranaki Facebook page will show you dozens of edited video interviews promoting the full gamut of art and culture in the province and the district.

↑ Back to top

For full disclosure, below is a list of all the candidates from whom we received no response. PLEASE NOTE: In all fairness, with half the candidates not supplying their email addresses and thus needing to be contacted by an intermediary, we cannot guarantee that everyone received the email.

BENN, Angie
BLACKBURN, Gina Alicia
BROUGH, Max
BUBLITZ, David
BUIS, Pete
CHADWICK, Simon
CHARD, Graham
CHONG, Murray
CLARE, Shaun
COSTER, Mark
DARLING, Ewen
DEARDEN, Rebecca Anne
DODUNSKI, Trevor
FABISH, Christine Joy
FOX, Damon
HANCOCK, Debbie
JONES, Nigel
JURY, Dayna Brent
KOCH, Tina
LUCAS, Sarah
MACKAY, Greg
MARSHALL, Jonathan
MCDOWELL, Mullet Muzz
MCINTYRE, Donald
MCLEOD, Te Waka
MICHIELSEN, Dale
MORRESEY, Mike
O'SULLIVAN, Michael Paul
PAYNE, David
PORTER, Tiri Moana
RAUNER, Joe
REYNOLDS, Carissa Mae
ROBINSON, Greg
SELF, Michael David
SIMPSON, Bill
TRUMAN, Nikki
VOSSELER, Kerry
WILLIAMSON, Wayne

↑ Back to top